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Cloud Driven with an AI Shine: NAB 2024 looks Forward & Inward

CMMA Blog

Another year at a showcase of the best in broadcast. At least that’s what I like to call it.  

NAB 2024 was held at the Las Vegas Convention Center in Las Vegas, Nevada, this year with a show attendance of approximately 61,000 professionals registered. This is a dip from last year’s attendance numbers but an increase for first-time attendees who represented 54% of attendees.  

The event itself is always intimidating for first-time attendees as the convention halls by themselves are absolutely enormous, let alone 3 that are filled with vendors and manufacturers and that is not inclusive of all the additional meeting and learning spaces located on other floors and in nearby hotels. The renovations taking place at the Las Vegas Convention Center did make the convention halls feel even more spread out than they typically are but the way the exhibition halls are organized and categorized by production division always makes it more manageable.  

There seemed to be more of a focus on booths than on stages like the last few years as larger vendors, like VizRT , had their own stage and presentation schedules to highlight updates, workflows, and collaborations. This move to vendor stages make the free exhibit hall passes worthwhile, but I could also understand how this could further confuse newbies to NAB since the schedules for these specific sessions are not found on the NAB mobile app or on the website since it is not technically put on by NAB. 

The National Association of Broadcasters conference is truly an indication of the heartbeat of our industry and a look into what is not only possible but actually implementable.  

So what were the latest trends out of NAB? 

 

Trend 1: Pro AV & Broadcast Tools 

Pro AV is using broadcast tools. For people in the Pro AV world, you might be thinking: “Duh. This isn’t news.” Well, I would like to inform you that the broadcast world didn’t really want to fully acknowledge it until this year when someone spelled it out on the main stage and someone in the audience chuckled. Many more vendors were accustomed to hearing about conference room workflows and integrated their gear for those use cases. If you work in Pro AV, I would also instruct you to consider making a pilgrimage to NAB to scope out the gear since many vendors admitted to significantly scaling back their displays for Infocomm. Maybe this narrative shift will change their minds, maybe not. But you could be missing out on a solution.  

Zoom had a presence at the OfficeHours booth in Central Hall as Andy Carluccio, the man behind ZoomISO and all the wonderful new API additions, made several announcements that piqued the interest of our team including continued advancements on multilingual workflows, the new Liminal app “Tiles” and Zoom Rooms Pro AV feature expansions to include Dante, NDI and hardware expansion cards. 

Microsoft Teams had their usual spot out near Epiphan where they integrate into their cloud system. But no major updates from Teams or Cisco Webex were present on the NAB Show floor. 

In addition, one-man-band kits for the AV world were prevalent all over the show floor, many trying their shot at Blackmagic’s ATEM Mini, with a bit more function and a few more features. Traditional TDs would appreciate the addition to the tiniest little T-bars I have seen in my life and a mix of both SDI and HDMI inputs, sparing a possible need for converters for that pesky mix of SDI cameras and presentation PCs.  

 

Trend 2: SPMTE 2110 & IP Video 

I have been to the last two NAB shows and I wish the Vegas Strip had prop bets on industry trends because I would be up. IP and SMPTE 2110 infrastructures have become more common in large broadcast operations. After a rapid surge of technological advances, we seem to have hit a stabilization point, a safe enough time to get gear that should have a shelf life that won’t become irrelevant too quickly. Blackmagic Design continues to pivot hard into the space to force the larger manufacturers to take an inward look at their pricing models. 

In terms of IP and streaming some manufacturers, like Sony and Teradek, have created their own protocols that are faster than open-source protocols, like SRT. However, it requires you to exist within their proprietary ecosystem.   

RIST and JPEGXS are the other protocols that have begun to pick up steam after the pandemic stumbling block and navigating around the SRT surge. More and more manufacturers and developers are now beginning to prioritize work with these protocols.  

I brought up AV1 a few times to try and peek at roadmaps and was shut down so many times I stopped asking.  

  

Trend 3: NDI 6 

Newtek’s newest update to NDI deserved its own trend space rather than to be bundled up into IP workflows. NDI 6 was the bell of the ball this year. NewTek announced their open Beta right before NAB and the first feedback has been brow-raising.

Announced new features include:  

  • Native HDR and 10+ bit color support.  
  • Meets broadcast industry demands for professional-grade video streaming over IP.  
  • Broad compatibility with support for PQ and HLG formats, extending streaming to most HDR and non-HDR devices.  
  • WAN connectivity embedded into cameras through NDI Bridge utility for hardware.  
  • Enable sending encrypted NDI streams over a WAN for secure, remote real-time collaboration.

More features and updates are to be announced from the roadmap, but the creator of NDI did tease the roadmap for NDI audio during a presentation at the VizRT booth on Sunday.  

NDI’s software is free and was prevalent throughout the entirety of all 3 expo halls. Every workflow has at least one compatibility or another. It is a low-cost, high-reward solution for video production.  

BUT  

You need to work with your IT team to integrate NDI. For high performance, it should be set up on its own VLAN or even its own independent network. NDI uses multicast traffic and when using full bandwidth NDI it can affect the entire network.  

You may have heard of NDI|HX3. Full NDI provides the highest quality of video transmission, while NDI|HX3 offers a balance between image quality and network bandwidth making it an ideal option for use cases where network bandwidth is limited. But it is not always available for certain hardware or software workflows so make sure you do your research about what version of NDI the software or hardware you are looking into implementing. 

 

Trend 4: Cloud Tools 

Everyone has developed a cloud tool or acquired and bundled cloud tools. Every major broadcast manufacturer now has a cloud production model in one form or another. From Grass Valley to Ross Video, it was no longer a flex but an expectation that the biggest booths were not highlighting just a video wall or a large jib but a variation of screens displaying active low latency cloud environments that are not theoretical but battle-tested. Cloud-native SaaS is now the norm for most large-scale broadcast vendors in one way or another.  

I spoke about cloud production briefly the last time I was at NAB. The smaller HTML5 graphics products, some with simple NDI integration, have all landed themselves with integrations within the big players and continue to expand their reach. If you are looking for a way to streamline graphics for productions and have not looked at the different HTML5 tools available, the VizRt Flowics product is very robust but there are plenty of smaller players with fewer bells and whistles.  

The saturation of smaller cloud tool companies has been snatched up and integrated into larger systems/companies allowing for more flexible and bundled services. For example, Backlight, a postproduction cloud service, now comprises of iconik, Celtx, cineSyne, Gem, Wildmoka, and Zype. Standing alone, Wildmoka is just a browser-based clipping tool but when tied into iconik it includes a post-production review process. Alone they are not much to talk about but together a powerful combination for a post-production team experiencing the burn of the content churn. 

 

Trend 5: LED, XR/AR & Virtual Production (VP) 

Demonstrations of virtual sets and tight-pitch LED walls took up significant square footage at NAB 24, showing the interest and strides made in the virtual production (VP) space over the past few years. Our team got a chance to view two different systems up close and personal: one from Unilumin and Vū and another from Planar and OptiTrack. Unilumin showed off its sophisticated LED technology in collaboration with Mark Roberts Motion Control (acquired recently by Nikon) with “The Unreal Ride.” Our own Jeff Eggleston got to experience this epic demo with motion cameras flying around on a virtual set while sitting in a car to enact a high-speed and dynamic scene. Back at the Unilumin booth, their team demonstrated a workflow that allowed them to use virtual production sets without placing marker points around a set to generate extended reality content. This new tech will save time and resources on a fast-moving production schedule.  

On the other hand, Planar showed off to us their latest LED technologies and a more “traditional” VP workflow using their OptiTrack system. Nevertheless, it was impressive to see their system in full force and get an up close and personal view of its capabilities.  

The Planar booth also showed off a curved, touchscreen LED wall that was responsive and quite impressive. While this tech seemed more suitable for news or sports outlets in the broadcast field, it is still stunning to see where these technologies are headed, especially as they become more affordable for companies in the studio production space. 

 

Trend 6: AI 

You thought I wasn’t going to talk about AI, didn’t you? The keynote was done side by side with an AI robot after all! AI was on the minds of quite a few booths and a hot topic of conversation, as it has been since the public release of ChatGPT3. The Adobe Firefly additions to Adobe Premiere were very exciting to see.  

The whole idea of speeding up work for an increase in shorter turnaround times is critical. “Content is king” has been the coined phrase and has increased the churn for many post teams. More content, less time to do it.  

For the post world present at NAB this was front of mind. Speed, reliability, and resilience were key. How long does this transfer take? Does this integrate into my cloud environment, or do I have to use yours? Can we do this in browser? How easy is it to share or encrypt? If you couldn’t answer these questions, you weren’t on the expo floor (or we missed you. It’s a big show.) Post is always well represented at NAB due to its affiliation with the film industry of course but they continue and will always be front of mind.  

There were quite a few Language AI companies helping expand content reach regarding live translation. A lot of these products involved “side car” like features with a large library of languages at your disposal. The limitation to many of them is how many discrete outputs you can get. Accuracy and the amount of language output is something I always keep an eye out for as Multilingual streaming and events become increasingly prevalent. You also need to be sure that the LLM being used for translation is trained. For example, in one demo I was given was of a Spanish speaker for an event. I asked to try out the product with my elementary-level of Czech. I was impressed with the Spanish bidirectional output; I was not impressed by the Czech-to-English output. My accent is not that bad.  

My warning is not that these tools don’t work, it is just to make sure you have a good litmus test for new tools and when moving away from live interpretation and stenographer solutions that the client is informed that they are not working with a foolproof solution. The question we ask ourselves as engineers and SMEs should always remain to be not “Could we?” it is “Should we?” 

AI is a tool in the tool belt not a full replacement part for a workflow. Can you drive a car with a donut tire? Yes. That’s what AI is: reliable to a point. 

 

Trend 7: Post-Production Collaboration 

Frame.io is no longer the only game in town. There was a multitude of offers from companies such as Backlight, EditShare, BirdDog, and even Blackmagic. But if you need to fix a post-production workflow, LucidLink is the clear favorite. It is a standout in the post-production workflow space. Options for bring-your-own storage workflows (i.e., Google Cloud Storage, AWS S3, and Azure) to allow for a more seamless post workflow for editing teams. There are even a few former Frame.io people that work for LucidLink now. What we witnessed with LucidLink on the floor of NAB proved to be an excellent solution for the persisting snags we have when working on large-scale productions. 

In addition to this Cloud as a local drive offering, LucidLink and BirdDog Cloud offer a real-time collaboration tool set for post-production teams. These companies’ offerings feature tools where a direct NLE plugin (to be used in Adobe Premiere Pro or DaVinci Resolve) allows editors to collaborate with their stakeholders in real-time, like a virtual meeting platform, to review footage and timelines to give feedback from anywhere in the world. For BirdDog, this product was developed during the Covid-19 pandemic with the likes of Netflix battle-testing this software set to continue in their content delivery pipeline. From what we saw, the quality of the streams is fantastic from both products to deliver high-quality AV for an in-person-like experience. These kinds of tools still have an excellent place in a highly globalized company like TeamPeople to bring the edit suite closer to home. 

 

Final Thoughts 

There is always a lot to cover with NAB and my step count is always pretty reflexive of that. What you should take away is this:  

  • The pre-production process continues to expand as each year rolls around. Allocate the time to get the details right because as the audience grows, the people that can execute will get the right engagement from their consumer base.  
  • Make sure your teams can communicate and collaborate with the cloud tools in their arsenal.  
  • AI is a tool for teams to use. Not a tool to replace teams.  

From the rise of cloud-powered solutions to the integration of AI, the event highlighted the industry’s trajectory towards innovation. Pro AV and broadcast tools converged, while IP video infrastructures reached a stabilization point. NDI 6 stole the spotlight with its groundbreaking features, promising professional-grade video streaming over IP. Additionally, AI emerged as a tool to be considered nurturing the “churn burn” of post-production workflows, by streamlining processes and enhancing collaboration. Did I miss something? Probably. And only time and customer success stories will determine what flops and what flourishes.  

 

This blog is a collaborative effort between Sarah Doyle , TeamPeople’s Technical Director for Virtual Services, and our teammate at Dreamtek, Alessandro Altman . Connect with them on LinkedIn to keep the conversation going and tap into their wealth of knowledge and expertise.

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4 Benefits to Centralizing Work Flow

CMMA Blog

US-based companies identify “an inadequate supply of qualified and skilled talent” as the second-biggest threat to their performance—second only to competitive pressure. The In-House Agency Forum recently reported that 67% of in-house agencies feel they are not adequately staffed to meet business demands. Under these conditions, the search is on when it comes to finding great talent at the right time.

Why Centralize Your Work Flow?

 

Every hiring manager is concerned with time-to-fill and research conducted by The Delivering High Insights Group (DHI) for 2017 shows that the amount of time a position remained opened reached an all-time high in April of 2017. The hiring process, for many companies, is expensive, time-consuming, and interrupts the strategic focus of the brand. For these reasons, TeamPeople is working with some of the most well-known Fortune 500 corporations to implement managed services.

Partnering with a third-party agency, like TeamPeople, allows the company to centralize and streamline the ability to produce and deliver more content, more effectively, and at a lower cost. TeamPeople’s managed services approach elevates the burden of recruiting, vetting, and hiring by leveraging our proven process and global database of fully-vetted professionals. Bottom line –  we enable creative and technical teams to optimize costs and focus on the strategic components of their mission, while we focus on ours—delivering great talent, in a low-risk environment. TeamPeople’s managed services adds additional benefits to workflow optimization. With over a decade of industry experience, TeamPeople can offer assistance in workflow planning and resource utilization to optimize everyday functionality, saving both time and money.

The net result of TeamPeople’s managed services has impacted our clients to be able to garner a reduction of 25-35% in headcount while maximizing the amount of work produced through proper utilization of resources, centralizing workflow functions, data application, and leveraging technology.  Overall, some of our clients have experienced over 30% savings in their programs as well as becoming fully charged-back units.

TeamPeople has successfully implemented Managed Services for departments specializing in

  • In-house agency and creative services
  • Audio/visual production
  • Post-production services
  • Digital media operations
  • Broadcast operations
  • Partnering with digital asset management and media management

Key drivers and benchmarks of a managed services approach

 

1. Agility

In the creative industry, needs change daily. Multi-city events occur regularly; technical project requirements evolve and there are certain times of the year where teams must be able to scale up and down to address moment-by-moment needs. If we had to identify the #1 advantage of our approach, this would be it. Our worldwide database of creative and technical talent allows us to quickly scale your team based on current project needs.

 

2. Cost savings

A managed services approach allows you to quantify your costs. By creating benchmarks and rate cards, there is transparency in the cost of each hire. This approach also drives better utilization of talent while our clients’ costs typically decrease by a third.

 

3. Innovation

We work with our clients to initiate seamless processes by driving efficiencies through new technology platforms and workflow solutions. With managed services, you’re free to pivot and remodel rather than being locked into your existing workflow and procedures. A recent survey reports that while 90% of CFOs feel optimistic about growth through innovation, two thirds say that searching for skilled candidates stands in their way. We’re known for becoming a think tank for our clients and driving adaptation to emerging trends and systems.

 

4. Compliance

A managed services approach decreases risk on all fronts. Brand risk drops because every team member is committed to brand compliance. Legal risk dissipates since TeamPeople handles worker compliance and supplier ethics and audits. Our HR department handles classifications and legal issues, lines of accountability, and compliance with local, state, and federal wage and labor laws. This has become a growing area of concern by many as a report by the Department of Professional Employees (DPE) states that “On both the federal and state levels, fines [for misclassification of workers] can be as much as 100 percent of the employment tax due.”

Adopting a managed services model is known to be an efficient way to stay up to date on technology, have access to necessary skill-sets and address a range of issues related to cost, quality of work, and risk. Our approach considers your brand, the people, technology, and processes. Are you looking to scale your team? Does your technology infrastructure need a facelift? Contact us!

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Staffing the Gaming Industry

CMMA Blog

Gaming is a complex ecosystem of creators and technology. Together, it’s shifting the passive way we formerly consumed entertainment towards interactivity and immersive realities. The gaming industry’s current value is $43 billion , which is more than the music and movie industries combined! While a select few brands have already capitalized on partnerships within gaming and esports, others haven’t quite realized the potential it has to offer. There’s a critical need for brands and development studios to improve the gaming workforce by hiring top talent, maintaining compliance, increasing employee satisfaction, and reducing turnover.

Scope of the Gaming Industry

Video game enthusiasts have evolved beyond the stereotype of lazy players in basements. A 2019 report from the Entertainment Software Association (ESA) notes that “75% of Americans have at least one gamer in their household, and 65% of American adults play video games.”

It’s no secret that the industry is massive and still growing. However, it can be challenging to understand the full scope of this vast ecosystem. An excellent place to start is in learning the key components and terminology.

  • Development studios are where video games are designed and created. 
  • Publishers provide funding for development studios, distribute games, and launch marketing campaigns – including hosting esports events. 
  • Emerging technology like streaming , VR, and 360-video are making entertainment interactive beyond traditional consoles. 
  • Combine all of the above components, and you get esports . In esports, video games are played competitively for a prize. These competitions are often broadcasted live from arenas or stadiums.

 

The Expansion of Esports

In 2019, CNN  projected that esport events and competitions would have 345 million viewers by the end of the year. It’s not a surprise either since esports teams, such as D.C.’s own Washington Justice , are rapidly earning fans in their home cities. Gaming arenas are even popping up across the U.S. to support the booming growth of gaming viewership.

 

Gaming arenas in the U.S. include:

 

1 Fusion Arena 2 Esports Stadium 3 HyperX

 

Impact of Gaming Across Brands

It’s evident that gaming and esports viewership is booming – now, let’s talk about the implications for brands and organizations.

Screen time is a hot commodity for brands since time spent playing (or watching others play) video games is at an all-time high. As a result, brands are struggling for market share to turn those viewers into customers. Non-endemic brands, like GEICO , consistently market towards gamers by partnering with publishers and streamers. Even luxury brands such as Louis Vuitton realize the advantage of getting involved. During the 2019 League of Legends World Championship in Paris, Louis Vuitton found a creative way to gain recognition by making a custom trophy case for The Summoner’s Cup  (see below), awarded to the winning Chinese FunPlus Phoenix team at the end of the competition.

Not only are brands embracing gaming industry technology, but so are government, medical, and educational institutions . Many have reaped the benefits of using 360-video and virtual reality (VR) for training. The implication of gaming across these industries increases the need to hire talent such as actors and engineers with experience in this new medium.

 

Competition and Compliance

The scope of the gaming industry is impressive, but success also brings significant challenges for both companies and the talent they employ. Tech giants like Apple, Google, and Amazon attract large applicant pools, especially as they try to expand within the industry . As a result, it’s challenging for smaller development studios and publishers to hire top candidates , especially with competition so fierce.

Turning to the workforce, creative and technical employees strive to keep the machine in motion. However, those employed in gaming work under immense pressure from external and internal expectations. Developers even have a specific term for periods of high stress, called “Crunch .” Leading up to fast-approaching game launch dates, patch releases, and the holidays, Crunch is a pervasive compliance issue in gaming. Crunch can be characterized by intense periods of overtime during the development process, in which the employee, or game developer, may or may not be adequately compensated by the employer. Some Crunch time is voluntary, but a majority of studios make it mandatory .

It’s no surprise that studios have high turnover and unaddressed complaints when the stress of burnout couples with HR issues . Luckily, change is on the horizon. Some work environments have improved since Gamergate  in 2014, and organizations like the International Game Developers Association  (IGDA) are moving efforts forward to make a change. Development studios are now partnering with staffing agencies to increase the scalability of the contingent workforce needed during busy months. 54% of developers now favor unionization , and this opinion is gaining more traction with organizations like Gamer’s Unite. 

 

Partnering for Success

There are many benefits for companies developing teams in the gaming industry to partner with staffing agencies for success. Staffing agencies, like TeamPeople, can be your one-stop-shop for recruiting, onboarding, management, payrolling, and scalability. They are uniquely equipped with agile resources, large talent databases, and knowledge of compliance and legality in the workforce. Studios and development teams are utilizing these outsourced talent solutions to increase sustainability and focus on creative development. 

 

Talent Retention and Satisfaction

Once companies build their ideal teams, it’s imperative to retain that workforce and reduce turnover. Providing employees with benefits coverage and professional development opportunities can increase productivity, satisfaction, and retention. Many staffing agencies already have agile resources like benefits packages and growth opportunities in place. For example, TeamPeople offers talent LinkedIn Learning as a professional development tool so they can explore further training . Hiring a diverse  group of employees can also increase retention, yet 28% of developers said that studios don’t invest anything in staff inclusion and diversity issues.

 

One-Stop Solution

The gaming industry’s existing success has exponential potential, but the ecosystem can’t sustain itself alone. TeamPeople can find the next graphic designer for your development team, or even staff your next marketing event with expert audio technicians. Working with a staffing partner like TeamPeople will lighten the workload for game developers and brands so they can focus on making impactful entertainment experiences.

 

Let’s improve the gaming workforce, starting with your team! We’ll work with you to find the perfect solution to enhance or grow your gaming department or studio. Reach out to learn more !

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Relax, Refill, Refresh that browser: Recalibrate your Virtual Presence

CMMA Blog

Spring is here and that means your calendar is about to be booked solid with networking events, meetings, and to-do items. You’ve got a lot on your plate, so I’ve compiled a short list of the state of the hybrid and virtual event space. Everything you should be aware of as you begin planning your company or organization’s next event, meeting, or conference.  

 

One thing I want to put front of mind, because it is my personal soapbox and war drum, is if you are planning an event today, you need to accommodate accessibility. It is not a feature; it is an expectation. How you scale that is based on your budget and needs of course, but all events should have AI captioning in one way or another. The technology is cheap and available for any workflow. As a bonus, once the event is finished you have a nifty transcript generated from the captions that can be utilized for blog posts! Most businesses will list sustainability and accessibility as an option. Use what is available, your audience will thank you.

 

Questions? We’re here to help. I’ll jump off my soapbox now. 

 

 

Now onto the realities of 2024’s Events: 

 

1. In-person events are back. Hybrid and Virtual have not vanished.

 

People may be populating your office with new return-to-office policies but that doesn’t mean the content trends have shifted backwards. Hybrid and Virtual events are still in high demand. Teams of technicians have swelled to handle the flow of in-person events and the volume of virtual events.  

 

Hybrid and virtual events continually provide additional reach and flexibility to participants, whether that distance be in miles or accessibility. 

 

This is a hard transition. Hybrid events are more complicated than fully virtual or fully in-person. When done properly they create an incredible engagement experience for both audiences. As you approach your return to office and hybrid work schedules the extra polish on your QBR, new DEIB initiative or webinar can remove those “could have been an email” attitudes.   

2. Immersive Venues and Experiences

 

Many agencies that had a stake in the in-person event space may not vocalize it, but they definitely didn’t want to deal with the reality that large conferences of the past were gone. And in a way they are. They have evolved and continue to do so. 

 

The lighting and sound have gotten more creative and reliable, video walls are providing more impressive set dressings. Speakers that were not willing to travel to your event are willing to connect remotely to participate.  

 

If you do go for an in-person event with any dreams of remote attendees, you need to pay attention when selecting a venue to ensure internet speed and bandwidth are available to not only your team but the participants. Boy is it more expensive now. If you’ve ever connected to a meeting from hotel Wi-Fi, you understand. Video calls quickly become internet-based conference calls reminiscent of people sitting around a conference room shouting into a black box telephone in the center. 

 

For my friends who do Virtual events, the cost may be different due to the lack of venue costs but that doesn’t mean you should decrease your budget to its barest needs. Look into adding interactivity to your event, different concurrent learning paths, pre-produced videos highlighting staff or achievements, polling, breakout sessions for team building, etc. The possibilities are endless. When working in live the planning happens in pre-production before the event. That means meetings to make sure everyone is on the same page. Rehearsals are not only for those running the sessions to rehearse but for your technical team to run through everything. Both with the speakers/assistants and without. The goal is always to be what we call “Frame perfect”: Every frame of video is exactly how it is expected. 


3. AI Experimentation

 

If you haven’t heard about ChatGPT yet I’d like to crawl under the rock you’ve been under because it must certainly have been very cozy there to have missed this. The AI techniques utilized for professional events are very different from the chatbots your 12-year-old has been chatting with.  

 

Generative AI like Firefly , Midjourney , and DALL-E are a first leap for graphic designers to get a general feel to work from. Think of it as a more accurate Pinterest board as you try to build a conference off the prompt “dream biggest” from the stressed executive with little idea for creative direction. 

 

This isn’t limited to the pre- and post-teams. AI eye tracking from Nvidia has fixed that pesky eyeline for people reading from a script without a teleprompter. Adobe Sage and many other platforms are streamlining edits of content to decrease turnaround times for quick edits to social media. ElevenLabs and Heygen AI enable you to upload content to be translated into various languages to supply to international audiences with ease.

 

Are any of these technologies perfect? No. But we inch ever closer. Jump in and try it out. 

 

4. Find New Ways to Drive Engagement

 

Just because an event is over doesn’t mean that the discussion ends. Take note of important points made that may deserve some extra time. Maybe there was a question that couldn’t be answered without diving into another large discussion. Snip the question and quick answer into social content and use that to promote a follow-up webinar. This keeps the content you generate more organic and (everyone’s new favorite corporate term) evergreen.  


5. Technology is King

 

As a technology professional, I am a bit biased here, but for good reason. Events that spare the time and the budget to scale their event for hybrid or virtual, benefit from greater engagement with their customers and members. We spend lots of time in preparation for an event going over workflows to sustain the highest probability of success. As live event professionals we’ve done thousands of meetings and events for various organizations, all with different priorities, sizes, and needs. When we make a recommendation for a rehearsal or a deadline for assets it’s because clients that have followed these guidelines have benefited from it. We do our research on the industry’s hottest innovations, trying out new software and hardware so we can help you produce an engaging event for all your viewers, either in person, virtual, or hybrid.

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