The reality of today’s workforce is that most people have only 1 percent of a typical work week to focus on training and development. With fragmented working hours and increased flexibility, maximising the time employees have for learning and training by making these programs more engaging and efficient is critical.

Video is all about engaging audiences and creating content that makes a lasting impression, so it’s no wonder more and more organisations are turning towards communication videos for corporate learning.

So, where should you start? Read on:

The human touch

There’s a common misconception that using video removes the ‘human element’ that comes with onboarding or trainings. This is not true. In fact, video creates a more personalised training experience, as well as informs a two-way dialogue.

Think about how you’d typically introduce a new tool within a company. An all-hands in-person training session would usually take place to upskill the team. But this is something that can be quickly substituted with training videos for employees. You can set up a dedicated video destination using Brightcove Gallery that allows users to easily search and browse for related content in one place. That way employees can participate at their own pace, when it best suits their schedule, and refer back to lessons with ease.

There’s also the option to introduce interactive elements into this video content like quizzes to test participants’ knowledge, or chapterisation so it’s easy to flip through to relevant sections based on personal needs. This approach encourages employees to be more active within the training and assists in retaining information.

Plus, you can also use live streaming for trainings, connecting employees together from across the company. Live stream video can be easily powered by Brightcove Live , allowing for cross-country training sessions or company town halls that are enjoyable to watch and participate in.

Measure your success

Measurement is critical in order  to track and improve engagement with customers, so it makes sense to place the same emphasis on tracking this with employees as well. A video-centric platform lets you analyse the way employees interact throughout a video by tracking which employees watch which videos, total views per video, viewed minutes, and the percentage of content viewed. This data can then be used to inform future video content based on individual and employee needs, which can range from shifting content in trainings to tracking how employees are actually implementing new skills.

Make time for transformation

If you need help visualising what implementing these changes could be like, look at Wendy’s . One of the world’s largest franchise organisations, Wendy’s uses video to drive its internal communications and training programs for all constituencies. By creating its own intranet portal, the company can remain connected through video communications announcing news, updates, and vital corporate information. Plus, it also utilises livestream video, delivering real-time footage of meetings and conventions to be viewed across the company.

When employees have minimal hours dedicated to training, it’s important to make the most of that time. Bringing in video enables a holistic, consistent, personalised, and engaging training experience that traditional methods can’t. It removes physical and time barriers while personalising touch points throughout the training process.

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When your doctor says she needs to perform brain surgery on you, a mild meltdown wouldn’t be out of the question. But Barrow Neurological Institute wants to change all that.

As one of the world’s premier destinations for neurosurgery and neurology, Barrow provides top-quality care for those suffering from brain and spine diseases, disorders, and injuries. Not to mention, the medical center performs more neurosurgeries annually than any other hospital in the United States. The institute also plays host to the country’s largest neurosurgery residency program. Impressive statistics aside, Barrow’s guiding philosophy of unparalleled patient care has prompted program administrators to implement state-of-the-art live stream video , giving patients and their families the opportunity to educate themselves on treatments and other underutilized therapies.

In April and May of 2018, Dr. Francisco Ponce performed deep brain stimulation (DBS) surgery on John Wagner, a patient suffering from unrelenting tremors due to Parkinson’s disease. Because the therapy isn’t typically performed in the United States, many people, like Wagner, have instant reservations. But Ponce says that shouldn’t be the case. “This therapy is neither experimental nor a treatment of last resort, but it is underutilized,” says Ponce. Coordinators from Barrow’s DBS program provided John and his wife, Judy, all the education possible to put their minds at ease. Part of this educational curriculum: watching other live surgery videos. By the time the surgery came around, Judy was so comfortable putting her husband in the hands of Dr. Ponce, she didn’t even hesitate to watch the DBS surgery on the live stream.  

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Interactivity is no longer an afterthought—in fact, many enterprises are leveraging it to take live corporate video engagement to the next level. By determining your goals ahead of time and taking into account your distribution channel and audience, you can use interactivity to maximize the value and impact of your next live event. Learn how it’s done in this conversation about interactive live streaming with Kyle Morton, founder of HapYak Interactive Video.

Interested in learning more about live streaming? Watch our #StreamTeam webinar to find out how to build an engaging, high-quality live stream experience.

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Couldn’t be at #PLAY2018 ? Our #REPLAY series will cover themes and highlights from this year’s event. Catch up on all the takeaways we learned from our amazing group of presenters and attendees, and find out how you can apply these tips to your next video initiative.

Does the thought of creating your own video content make you nervous or overwhelmed? Don’t worry, we get it. And so does Zach Basner. As Director of Video Training and Strategy for marketing consulting group, Impact , Basner helps video creators of all skill levels create great video content with just a simple, six-step plan.

“Basically, my job is to help companies in-source their video production,” says Basner, “so rather than going out and hiring a company to come in and film customer testimonials, bio videos, or product videos, I teach them how to do it all in-house.”

Watch as he explains what it takes to create great video and why comfort is key in front of the camera. Plus, Basner shares his top tips for avoiding common production pitfalls.

Want more #PLAY2018 content? Click here to see Katie Martell discussing the importance of authenticity in digital marketing. And click here to learn Matthew Luhn’s five tips to tell a great story.

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With 57,000+ attendees, 1,700 exhibitors, 400+ speakers, and over 170+ countries represented, there was no shortage of content to be consumed and discussed at the International Broadcasting Convention (IBC) in Amsterdam. For Brightcove, three themes seemed to dominate the conversation at IBC this year: low-latency live in sports, the growth of OTT, and women in streaming media. Here’s what you need to know about each—and as a bonus, some exciting news for Brightcove.

Low-latency Live

It’s easy to see that the industry has caught fire with low-latency live streaming, particularly in relation to sports. The question on everyone’s mind was, “what’s next for live streaming?” The answer? Standardization.

There seems to be agreement amongst the industry that live streaming technology has reached a level of maturity where reliability and scale are becoming less of a concern. Now, for content owners, it’s just a matter of monetizing at high scale and choosing the desired user experience based on the context of the content. That’s why the hype around low-latency live was misguided and the focus shifted to standardizing the protocols between the digital and linear streaming worlds. The SRT Open Source panel was standing room only and left the audience optimistic that adoption will skyrocket in the next year, based on its growth trendline and big players like Microsoft joining the movement.

SRT is a no-brainer for contribution streaming, but in principle, it can also be used for low-volume streaming to the masses (without CDNs). It’s exciting to see how it is being positioned and what new applications are emerging,” says Brightcove Technology Fellow, Yuriy Reznik.

Gone are the days where the industry thinks of live contributions like it thinks RTMP. While a great point-to-point protocol and fault tolerant, it’s now dated and time to move towards emerging protocols for contributions that will meet the increasing needs as broadcast to OTT converge,” according to Jeff Young, Principal Product Manager at Brightcove.

Growth in OTT

New data continues to validate the growth of OTT, and with growth comes competition. That’s why a key topic discussed on the IBC Content Hub stage was how to stay ahead of the competition. Speakers and panelists shared best practices and strategies for OTT service providers to maintain and grow their audiences. A common strategy mentioned was to leverage the power of data. By better understanding their audiences through technologies from Brightcove and partners IRIS.TV, Cleeng and Wicket Labs, media owners are capitalizing on what’s working, and improving discoverability and LVC.

Women in Media

Looking around the event floor can be a bit discouraging at times because of an evident lack of gender diversity. That’s why it was refreshing to see that IBC as an organization really “walked the walk” in terms of implementing their new Diversity and Inclusion Charter . This year, there were several events focused on encouraging female participation in the industry. For example, Women in Streaming Media held their inaugural meetup, cheekily called “But First … Coffee,” which drew about 50 women from all sectors of our industry. Additionally, 37% of IBC speakers this year were women, according to analyst Ben Keen.

Brightcove Wins 

As the show drew to a close, we got some exciting news: Brightcove’s Context Aware Encoding (CAE) won the CSI Award for Best Digital Video Processing Technology. As CAE’s third major award in 2018 (it’s already won Streaming Media Best at NAB and NewBay Media Best of Show), this was a great cap on another exciting IBC.

After days of customer, prospect, partner and analyst meetings, and the terrific conversations that happen on the show floor and off-site at social events, Brightcovians left IBC invigorated. With the advancements in live streaming, the emergence of helpful new technologies in OTT and a more diverse workforce, the video technology industry and its media industry partners seem invigorated as well.  

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For fans of rough and tumble rugby action, digital media publisher RugbyPass is a dream come true. The company lays claim to four online brands—RugbyPass , RugbyDump , Rugby365 , and Rugby Onslaught —all tailored to meet the needs of rugby fanatics everywhere. With its AVOD platform featuring content from over 40 producers around the world, RugbyPass is the go-to network for video, news, stats, and all around rugby entertainment.

Founded in 2016, RugbyPass’s initial goal was to establish itself as the global go-to content hub for everything rugby. Now with its AVOD platform and four distinct distribution channels, the company is able to expand its reach to even more fans across the globe.

To drive engagement among viewers and lure even more traffic to its site, RugbyPass recently developed its own original documentary series called Rugby Explorer . Available on the RugbyPass website, the on-demand show features professional rugby players traveling to different parts of the world, learning each country’s culture, history, and local rugby scene. The Rugby Explorer series is just another example of how RugbyPass is curating its own niche content to engage fans and increase monetization.

As Global Business Development Manager for RugbyPass, Kris Cooper is responsible for building partnerships with all kinds of companies, and that includes Brightcove. In this video, watch as Cooper explains how using Brightcove for its on-demand video has helped RugbyPass increase its revenue by 300 percent.

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