Consider this: every second an office position remains unfilled – your company hemorrhages money.

Every time a new hire is brought onboard – only to spin aimlessly in a desk chair and borrow a pen or two before leaving two weeks later – your company sheds sustaining funds.

But recruiting top candidates can be a challenge, as skills are in high demand and hopefuls are influenced in equal parts by social awareness and social media.  And keeping an eye on your bottom line is more critical than ever in today’s challenging and intricate economy.

Here are just 3 ways that an outsourced recruiting firm can help:

1. Quality control – A professional recruiter knows the ins and outs of the trade and is adept at attracting only the most exemplary candidates. Not only that, but recruiters handle the sourcing of prospects and resumes, conduct interviews, spearhead negotiations, and launch the on-boarding process, drastically reducing your time-to-hire and – most importantly – your cost-to-hire. This ultimately means better, more reputable employees for your company, which helps to eliminate turnover and endlessly open positions.
2. Increased savings. Speaking of turnover, if a revolving door of employees is a continuous – and costly – problem faced by your business, clearly there’s a kink of some sort in your hiring process. Outsourced recruiting can streamline your recruitment efforts, while doing away with headhunter fees, and keeping your expenses in line.
3. Added efficiency. Keep in mind, outsourced recruiting is not meant to replace your staff. Quite the opposite. A professional recruiting team will work with your current staff and recruiting department, helping to improve productivity and allowing your staff to focus more fully on the mission at hand. And consider this: When a downturn occurs, your need for recruiting staff may plummet unexpectedly – requiring internal cuts. Conversely, during an economic upswing or expansion into another market, your company may experience a sudden need for additional personnel. When outsourcing, the recruiter accepts this burden, ensuring that you are never short-staffed or saddled with employees that you don’t need.

Maslow Media Group can be your comprehensive outsourced recruiting resource. Not only do we draw from an extensive global network of talent, but we also offer the resources and the institutional knowledge to find the ideal candidate who can grow and lead your team.

As part of our staffing process, we will:

• Interview and screen candidates thoroughly
• Process background and reference checks
• Negotiate compensation packages
• Monitor new hire performance

Contact MMG today  to discover how we can fill every requirement of your staffing needs.

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Cinematographers, videographers, and photographers must balance keeping themselves – and their gear – cool during hot summer shoots.

On the East Coast, in particular, temperatures have exceeded 100 degrees on multiple occasions this year, and there are still several – potentially sweltering – weeks of summer left to go.

For filmmakers, proper hydration is critical to remaining safe and healthy while on site. Sticking close to the shade when not shooting, wearing appropriate clothing, and making liberal use of sunscreen are all good tips for working cameramen and women.

But your gear is susceptible to the hot summer sun, as well, and it doesn’t take much of a heatwave to sideline your equipment for days – and possibly even longer.

Here are five ways to keep your camera and gear cool and working properly during a hot summer shoot.

1. Store your camera properly. If you’re not using your camera, it should be stored safely in your camera bag. This simple solution can cut down on a multitude of heat-related issues.
2. Avoid condensation. Moisture can be a big hurdle during the dog days of summer, when humidity can create damaging condensation after moving gear from an air-conditioned vehicle to an outdoor environment. Condensation can wreak all kinds of havoc on a film set, from forming inside your lens and fogging up your image or leaving ugly, watermarks, to shorting out the innards of your camera. For the most part, these damages are considered user error, and are not covered under warranty. When possible, allow your equipment to warm up prior to use – or consider sealing in an airtight, sealable plastic bag with some packets of silica gel.
3. Wrap equipment in a towel. Heat absorption is a big issue when shooting in the oppressive heat. Wrapping your camera or other gear in a towel can help to mitigate these effects. Integrate with a cold gel pack for optimal protection, just be sure they do not leak or become wet. When you’re finally shooting, your towel can be used as a viewfinder hood on bright days or as a makeshift cape when you feel particularly heroic.
4. Keep an eye on your camera’s internal functions. Cameras, particularly SLRs that have advanced functionality including HD and Live View modes, can get toasty quick depending on how they are being used. Be sure to disable functions you do not need. Consider implementing external monitors and battery packs so your camera does not have to draw energy from its LCD screen and internal power source, respectively. Using faster memory cards can also aid in keeping your camera cool. Faster cards mean your camera does not have to work as hard to write to memory.
5. Rotate your cameras. Whenever possible, always bring a backup. Rotating your primary camera with one or two standby units ensures you won’t have to worry about overheating at the worst possible time.

Since 1988, Maslow Media Group has provided broadcasters with exemplary video services, from camera crews and equipment to a host of script-to-screen solutions. We can help you assemble a team of professionals with top-of-the-line gear to support your creative production needs, from documentaries to live events, and more. Call us today at 202-965-1100.

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Tensions are high amidst the COVID-19 global pandemic, which has effectively put many segments of the nation – and its workforce – on a temporary lockdown.

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According to a 2018 study by Statista, approximately 85% of American Internet users watch online video content monthly , and those numbers are increasing across all platforms each day.

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On January 1, 2020, a shiny ball dropped in Times Square, noisemakers tooted, other noisemakers Tweeted, and the Department of Labor’s new overtime rules went into effect, extending pay for approximately 1.3 million across the nation.

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Making a splash in the job market can be a daunting prospect. Competition has never been higher, and your fellow contenders are constantly using every tool in their arsenal – including cutting a swath through social media – to get a leg up.

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